Score your headlines for emotional impact, power words, and click-through potential with actionable suggestions.
The Headline Analyzer scores any headline out of 100 on four things that decide whether a reader clicks: length, word balance, emotional pull and clarity. Paste a blog title, ad headline, email subject line or landing page H1 and you get an instant score, a breakdown of what is dragging it down, and specific rewrite suggestions. It runs entirely in your browser — nothing is uploaded or stored.
Most headlines fail for boring, fixable reasons: they are too long to survive a Google search result, they are made entirely of neutral filler words, or they describe the topic instead of promising an outcome. The analyzer measures each of these separately so you know which one to fix.
Length is the first gate. Google truncates most titles around 55–60 characters, and email clients cut subject lines around 40 characters on mobile. A headline that reads beautifully in a document can arrive at the reader as an unfinished sentence.
Aim for 70+ before you publish. A score in the 40s usually means the headline is all common words — grammatically fine, completely forgettable. Adding one uncommon word and one emotional word typically moves a headline 15–25 points without changing its meaning.
Do not chase 100. A perfect score often means the headline has been stuffed with power words and reads like clickbait, which damages trust and increases bounce rate. Write for a real person, then use the score as a sanity check.
Numbered lists set an expectation of scope ("7 ways…"), how-to headlines promise a method, and question headlines work when the question is one the reader is actively asking. For local businesses, adding the place name — "…for Irish businesses", "…in Wexford" — narrows competition dramatically and usually lifts click-through more than any adjective.
For paid ads, front-load the outcome. The first three words are the only ones guaranteed to be read on a scrolling feed.
70 or above is publish-ready. 50–69 means the headline works but is forgettable — usually fixed by swapping one or two common words for something more specific. Below 50 means it is too long, too neutral, or both.
For SEO titles, 50–60 characters keeps the full headline visible in Google results. For email subject lines, aim for under 40 characters so it is not truncated on mobile. For blog H1s you have more room — up to about 70 characters reads well.
Power words trigger a reaction: proven, free, instant, secret, mistake, avoid, guaranteed. Used once, they lift click-through. Used three times in one headline, they read as spam and suppress it. The analyzer flags the balance.
Indirectly, and strongly. Google does not score your headline for emotion, but it does measure click-through rate from search results. A headline that earns more clicks at the same position tends to hold or improve that position over time.
Yes. The scoring is the same, but watch the character count: email subject lines should be shorter than SEO titles, and Google Ads headlines are capped at 30 characters per field.
Yes — free, no signup, no card, unlimited use. The analysis runs in your browser, so your headlines are never sent to a server.
Headline Analyzer is a free, no-signup tool built by Digital Bridge, an AI web design, SEO and automation agency in Gorey, Co. Wexford, working with businesses across all 32 counties of Ireland.